Hi! I'm Kristen Jacobsen.

Portfolio of Selected Work

Job Search Artifacts (2025)

The job search is, at its core, a marketing problem. These materials reflect how I approach positioning and messaging when the product is myself. 

Redjack (2023-2024)

Redjack is a seed-stage startup that delivers total asset and dependency visibility and AI-powered business insights for cyber resilience. When I joined, there was no content or messaging function. I built it from scratch.  

That meant starting with market and persona research, analyzing 20+ competitors, and developing the messaging that would define how Redjack explained itself to the market. From there, I built out the full content library to support the go-to-market motion, including solution briefs, case studies, white papers, blogs, and contributed articles covering the sales funnel from awareness through decision.

In one year, the integrated strategy drove a 10x increase in Redjack's online visibility.

In 2025 Redjack was acquired by Lansweeper.

Securonix (2018-2023)

Securonix delivers a next generation security analytics and operations management platform for the modern era of big data and advanced cyber threats. 

I joined Securonix at Series A and was there through its growth to unicorn status and acquisition by Vista. 

Go-to-Market and Product Messaging

I launched Securonix's SaaS SIEM and developed the messaging that established it as the category leader, supporting four consecutive Gartner Magic Quadrant Leader placements. That work involved close partnership with product management, translating technical capabilities into messaging that resonated with security buyers from analysts to CISOs, and creating the product collateral that supported sales across the funnel.

I also served as Acting Chief of Staff to the CMO, driving cross-functional alignment across product marketing, demand generation, and executive stakeholders during the company's most critical growth phases.

Rebranding Project

At Securonix, I led a $250,000 corporate rebranding initiative, delivering a modernized brand identity, updated assets, and a refreshed website ahead of the company's $1 billion fundraising round and acquisition. I coordinated a cross-functional team spanning product, design, and demand generation, managed external agency partners, and navigated competing stakeholder priorities to bring the new brand to market on time.  

McAfee (2012-2017)

I spent five years at McAfee within the Network Security Product Marketing business unit. This is where I built my core product marketing skill set.

I started as a shared resource supporting product-specific PMMs across the network security portfolio, supporting product launches, creating sales enablement materials, and managing end-of-life announcements for multiple products simultaneously. Over time I moved into a dedicated Product Marketing Manager role for McAfee SIEM.

In that role, I managed go-to-market strategy and execution, including the launch of Enterprise Security Manager 10, which reached 30% customer adoption within six months. I contributed to the competitive positioning and analyst relations work that maintained McAfee's Gartner Magic Quadrant leadership position for SIEM. 

If you're building in SIEM, XDR, EDR, IAM, or adjacent security markets and need a senior product marketing leader with deep cybersecurity expertise, let's connect. You can reach me at kristenajacobsen@gmail.com.