Hi! I'm Kristen Jacobsen.
Hi! I'm Kristen Jacobsen.
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I’m a content marketing leader with over 10 years of experience in cybersecurity. My passion? Transforming complex technical topics into compelling, high-impact content that drives brand awareness, demand generation, and customer engagement.
Throughout my career, I’ve earned a reputation for being self-motivated, highly organized, and execution-focused. Whether it’s developing integrated marketing plans, creating high-impact content, or managing complex projects, I thrive on turning challenges into opportunities that deliver results. I’m comfortable developing marketing strategies, and just as comfortable rolling up my sleeves to execute them.
I’m currently looking for a senior content marketing manager role at a remote-first, US-based, Series B or later cybersecurity company focused on B2B SaaS solutions, where I can lead content initiatives that strengthen brand positioning, support revenue growth, and drive measurable impact.
Portfolio of Selected Work
Portfolio of Selected Work
Job Search Artifacts (2025)
Job Search Artifacts (2025)
The job search is, at its core, an exercise in marketing yourself. During my journey, I’ve developed materials to highlight my skills to prospective hiring managers, along with projects that demonstrate my expertise.
Messaging-Framework-Kristen-Jacobsen.pdfPersonal Messaging Framework
Personal Messaging Framework
After reflecting on my career and clarifying my next steps, I created this messaging document to capture the unique value I bring to an organization.
Kristen-Jacbosen-Presentation.pdfPersonal Pitch Deck
Personal Pitch Deck
Using my messaging framework and Canva, I designed this presentation to showcase my skills and value to hiring managers.
Example Content Plan-Webinar-Kristen Jacobsen.pdfExample: Webinar Content Plan
Example: Webinar Content Plan
This is a sample content plan I developed to demonstrate how I would position a fictional webinar to optimize both audience reach and post-event value.
Redjack (2023-2024)
Redjack (2023-2024)
Redjack is a seed-stage startup that delivers total asset and dependency visibility and AI-powered business insights for cyber resilience. The platform empowers enterprises to safeguard vital business functions, meet cyber regulatory standards, and digitally transform to align with business objectives.
At Redjack I built the content marketing function from the ground up.
I implemented an integrated content marketing strategy that increased Redjack’s online visibility 10X over one year, driving brand awareness and supporting demand generation. In order to do this, I created a diverse portfolio of content, including solution briefs, customer case studies, white papers, blogs, social posts, and contributed articles.
Redjack-Whitepaper-Building-an-Asset-Inventory.pdfWhitepaper
Redjack-Contributed-Article-cybersecurity-insiders.pdfContributed Article
Redjack-Solution-Brief-Cyber-Resilience.pdfSolution Brief
Redjack-Blog-The-Key-to-Cyber-Resilience.pdfBlog
Redjack-Blog-What-is-Shadow-IT.pdfBlog
Redjack-Use-Case-Blog-How-Redjack-Enables-Zero-Trust.pdfUse Case
Securonix (2018-2023)
Securonix (2018-2023)
Securonix delivers a next generation security analytics and operations management platform for the modern era of big data and advanced cyber threats.
I led marketing communications at Securonix as it scaled from Series A to a unicorn.
Rebranding Project
At Securonix, I led a $250,000 corporate rebranding initiative, delivering a modernized brand identity, updated assets, and a refreshed website ahead of the company’s $1 billion fundraising round and acquisition. I coordinated a cross-functional team of product, design, and demand generation leaders, managed external vendors, and navigated differing stakeholder priorities to successfully launch the new brand.
Securonix Old Brand
Securonix Old Brand
Securonix New Brand
Securonix New Brand
Besides special projects, I oversaw the content marketing calendar, coordinating content development, campaign execution, and project timelines to drive cross-functional alignment. I created and maintained product collateral, including data sheets, white papers, and solution briefs to support the launch and growth of Securonix’s AI-enabled SaaS SIEM.
Securonix-Blog-Solve-Your-Healthcare-Security-Challenge.pdfBlog
Securonix-Healthcare-Security-Infographic.pdfInfographic
Securonix-and-VMware-Carbon-Black-Solution-Brief.pdfSolution Brief
Securonix-CyberArk-Solution-Brief.pdfSolution Brief
Securonix-UEBA-Datasheet-Old-Brand.pdfData Sheet
Securonix-Security-Data-Lake-Datasheet-Old-Brand.pdfData Sheet
McAfee (2012-2017)
McAfee (2012-2017)
I worked in McAfee's Network Security Product Marketing Business Unit and as a Product Marketing Manager for McAfee SIEM.
McAfee-Whitepaper-UEBA-for-SIEM.pdfWhitepaper
McAfee-Blog-Integrated-UEBA-SIEM.pdfBlog
McAfee-Blog-Leveraging-UEBA-Capabilities-in-SIEM.pdfBlog
If your team is looking for a strategic content marketing leader with deep cybersecurity expertise, let’s connect!
Contact me at kristenajacobsen@gmail.com
Contact me at kristenajacobsen@gmail.com
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